New Year’s resolutions
People say, if you are dumb enough to make ten new year’s resolutions, but can manage to keep five of them, that’s good. We are more of a “glass is half full” operation than that, and we would rather make just two resolutions we think we have a chance of keeping.
That was the teaser. You still need to see the explanation first. GPS (us, not the navigational system) is in its eighth year. The site is larger now, getting more orders than before, and that’s good too. But we are at the point where we want to jump-start the process. Anyone in marketing will tell you: you can have the best product and the best pricing in the world, but if nobody knows you’re there, you haven’t got a chance. Google is good at finding us for very specific places, but not so much for the more generic terms people would normally use to search. “Vintage postcards”? Forget about it. So, as they say around here, what to do, lah?
Here are our two resolutions for Global Postcard Sales for 2015:
1. Boost up the number of cards in less-well-represented categories. California has lots of cards. Mississippi has almost none. The solution is simple: find more cards from Mississippi. It’s going to be a little more difficult for categories like “Mauritania” or “Barber Shops”.
2. Increase visibility of the site in a cost-effective way. This is the curse of all small businesses and not something we can easily solve. We are thinking of blackmailing our friends into each finding one more person who can spread the word, and having those persons spread the word, and so on. Well, you know what we mean. If you have any good ideas on how to do this without buying full-page ads in the New York Times, let us know, would you?
Here’s a special shout-out to Luiz in Brazil for working with us to overcome the South American deficit in a big way. You’ll be seeing the results of this soon.
Meanwhile, a very Merry Christmas and Happy New Year to all, and–from chilly Hong Kong–to all a Good Night!