In Hong Kong, at least, the word “scheme” does not always mean “trick” or “evil plan”.  In this case, it’s exactly the opposite.  This 2019 brochure from the Hong Kong Tourism Board seeks to reassure visitors that what they buy is genuine and the shopkeeper is reliable, if the visitor sees a logo on the shop window.   To everyone’s credit, for the most part, this works well.  It has been a long-running joke that mainland Chinese come here because the products are real, while Hong Kong people cross the border to buy fakes.  Grade: 1